Last week the lovely marketing assistant (Jess Peters) over at Abbott Lyon informed me of their new campaign starting this November to help dogs in need. Of course, this immediately grabbed my attention as helping animals is something I am very passionate about, and I know many other people are too.
I will be collaborating with Abbott Lyon to help raise awareness for the campaign.
Firstly, who are Abbott Lyon?
‘Abbott Lyon started with a passion to help people discover and refine their personal style. We truly believe in the transformative power of great design and the ability of a simple accessory to bring your outfit to life. We want to be inspired, we want to collaborate with people and creators to develop beautiful collections and that’s why we’ve partnered up with up and coming jewellery designers, watch specialists and fashion experts from London and beyond.
We pride ourselves on creating premium yet affordable timepieces with complementary jewellery that are trend-focussed, where the classic can meet the modern. Our designs are always energised by our love and experience of the world’s fashion capitals. We’re a global community of friends and influencers who know fashion.’
(They also have a dog mad team at the office!)
What does the campaign involve?
Abbott Lyon are working alongside the amazing dog charity Dogs Trust: the UK’s largest dog welfare charity.
Abbott Lyon will be adding a paw print icon to chosen products on their website – 10% of the sale price of each product sold will be donated to Dogs Trust (Registered Charity Numbers 227523 & SC037843).
They will be aiming to raise £10,000 and I know that, with the help of us crazy dog people, it will be a huge success!
How can I help?
You can help in many ways! Either by purchasing one of the products with Milo’s paw print icon or simply by spreading the word, the more people involved the better!
We want dogs, but dogs need us.
A huge thanks to the Abbott Lyon team for collaborating with us. Thanks for reading,
Charlotte & Maximus x